Crowdfunding is an innovative method that combines digital technology with fundraising. It allows individuals and organizations to access funding from many people through an online platform.
In Indonesia, crowdfunding has great potential to support small and medium enterprises (SMEs), social projects, and innovation. With regulatory support and increasing financial literacy, crowdfunding is becoming an important part of the national financing ecosystem.
Crowdfunding is a method of raising funds from many individuals through an online platform to support various projects, from small businesses and innovations to social activities.
In this model, contributions from the public are often given in small amounts but are collected in large amounts to realize a goal.
In Indonesia, crowdfunding has seen rapid growth, driven by increasing financial literacy and government regulatory support, such as that regulated by the Financial Services Authority (OJK).
Local platforms like Kitabisa, Santara, and Investree have helped thousands of projects and small businesses obtain funding.
The benefits of crowdfunding are also very diverse, ranging from helping small businesses gain access to funding without a complicated process to supporting social activities that impact the community.
However, its success will depend largely on transparency, accountability, and public trust.
With increased education and better oversight, crowdfunding can become a major pillar of modern financing, driving more equitable economic growth.
Donation Crowdfunding is raising funds for a social or charitable cause without any financial reward for the donors. For example, Kitabisa facilitates thousands of social campaigns yearly, with a total fundraising of more than Rp1 trillion in 2022.
This form of crowdfunding uses rewards to attract investors. Investors receive rewards in return for their contributions.
For example, the Wujudkan platform noted that 70% of projects successfully reached their funding targets, showing public trust in this model.
Next, equity crowdfunding is a type of crowdfunding in which investors get shares or equity in the funded company. For example, Santara supported more than 50 companies with a total investment of IDR 200 billion in 2021.
Supporters provide loans with interest returns. Platforms such as Investree reported disbursement of loans of up to IDR 5 trillion in 2022, reflecting the growing public trust in this model.
With its large population and growing internet penetration, Indonesia is a potential market for crowdfunding development.
Through digital technology, crowdfunding facilitates fundraising through online platforms, allowing individuals and organizations to reach more people efficiently.
This allows various sectors, such as SMEs and social projects, to obtain alternative funding outside the traditional financial system.
Technology also increases transparency and speeds up the distribution of funds, which helps build public trust in this model.
In addition, supportive regulations from the Financial Services Authority (OJK) have also accelerated the growth of crowdfunding in Indonesia.
Clear regulations provide legal certainty for investors and organizers, creating a safer environment for participation.
On the other hand, increasing financial literacy in the community also plays an important role in raising awareness of the potential of crowdfunding as a financing solution.
This method has positive social impacts, such as supporting humanitarian projects, empowering local communities, and creating jobs and innovations that contribute to inclusive economic growth.
Crowdfunding is an effective financial tool in driving economic growth in Indonesia.
With various funding models, crowdfunding not only supports SMEs, social projects, and innovations but also has a positive impact on empowering local communities.
Regulatory support, technological innovation, and increased financial literacy strengthen the crowdfunding ecosystem.
Given its potential, crowdfunding can be a major pillar of modern financing. This method can also be utilized to support initiatives on inclusive economic growth.
