One trend that is currently growing is the demand for healthy food, which influences the way culinary business people develop their menus and operations.
Understanding business trends is crucial for business players in the Food and Beverage (FnB) sector. This will help businesses stay relevant and competitive in a highly volatile market.
Today's consumers are more aware of the importance of health and the food quality they consume.
As many as 63% of consumers prefer healthy food, offering a great opportunity for restaurants. Through a menu based on natural and organic ingredients, healthy food free of preservatives or chemicals will be an attractive added value for customers.
The use of technology such as online ordering applications, cloud-based management systems, and digital payments has made culinary business operations easier.
This technology supports effectiveness and efficiency in business activities, improves customer experience, and reduces operational costs.
Today’s consumers are looking for more than just taste; they want a dining experience. Restaurants offering unique experiences, such as special events or one-on-one interactions with chefs, can attract customers looking for more than just a meal.
Restaurants that use local and seasonal ingredients not only provide fresher and more authentic flavors but also support the local economy and reduce carbon footprint. 59% of consumers prefer to eat at restaurants that serve local ingredients.
Providing a healthy menu is now a culinary business trend and necessary for restaurants that want to attract customers. Some innovations that can be applied include:
Superfoods like quinoa, chia seeds, and kale don’t just increase the nutritional value of food. Serving these dishes has become a popular choice that supports a healthy lifestyle for customers.
As demand for plant-based foods increases, restaurants that offer vegan or vegetarian menu items, such as plant-based burgers or almond milk, can appeal to customers with specific dietary preferences.
Providing menu options that cater to specific diets, such as keto, paleo, or gluten-free, allows restaurants to reach a wider market segment. Especially those with food intolerances or allergies.
Improving food quality does not only focus on taste but also on customer health, which is greatly influenced by the raw materials and cooking techniques used. It is important for culinary entrepreneurs to choose high-quality raw materials, such as fresh and organic ingredients.
These ingredients play a big role in creating healthy and delicious food and are preferred by consumers who care about quality. In addition, reducing unhealthy additives, such as MSG or preservatives, and replacing them with natural ingredients can improve food quality and build customer trust in restaurants.
To stay ahead in the competitive market, restaurants must follow culinary business trends and maintain quality and consistency in serving healthy food. Some steps that can be taken include:
Prioritize Quality Raw Materials. Establishing relationships with local suppliers who can provide high-quality and fresh raw materials is key to maintaining food quality.
Strict Quality Control. Strict supervision at every production stage, from raw material selection to serving, helps maintain food quality.
